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Creative Writer

June 8th, 2015

Amperage Marketing is looking for an experienced (5+ years) Creative Writer. We are seeking a person skilled at message development, storytelling, editing and proofing. Healthcare experience preferred. Projects may include print ads, web copy, tag lines, marketing plans, billboards and direct mail.

Send resume to:

Lori Blackburn, Amperage Marketing Content/Public Relations Manager
lblackburn@AmperageMarketing.com
319-268-9151

Interactive Media Buyer

April 24th, 2015

AMPERAGE, an advertising, marketing and fundraising consulting firm, seeks an outstanding Interactive Media Buyer.

The INTERACTIVE MEDIA BUYER implements approved online media plans by negotiating and securing the planned buys and tracking the results. The job requires knowledge of costs, fees, formats and other variables related to online media buying and ongoing attention to changes and new opportunities compatible with client goals or objectives.

A thorough knowledge of the Internet and Web 2.0 technologies is essential, as well as the ability to work with ad buying and tracking software and online tracking and monitoring tools.  This successful candidate must have strong organizational skills and the ability to manage multiple projects.

Reports to the Chief Digital Officer.

Responsibilities

  • Works with the interactive media planner to implement online/interactive media plans to meet client strategic goals.
  • Negotiates with /interactive/web properties to ensure the most cost-effective buys and most efficient placements.
  • Maintains digital records of all online advertising and marketing contracts for assigned clients.
  • Tracks and compiles statistics for evaluation of online campaigns; recommends strategy changes and revisions based on data.
  • Researches and compiles statistics on reach, frequency, CPMs, cost-per-click, CTRs, unique users, page views, conversion, cost-per-action and cost-per-sale data for personal reference and to educate client service team members and clients.
  • Works with a designated interactive media planner as a client service team member on assigned interactive accounts.
  • Understands and can clearly explain online advertising options to client service team members.
  • Builds a network of online media contacts to utilize as information and research resources for the agency and its clients.
  • Advises agency and clients when online advertising opportunities arise.
  • Maintains online media buying and tracking systems and software.

Knowledge, Skills and Abilities Required

  • 3+ years of interactive media buying experience
  • 3+ years of interactive marketing concepts and practices
  • 3+ years of marketing and digital analytics experience
  • Excellent skills in written and verbal negotiation and communication
  • Experience analyzing complex data and doing market research
  • Ability to formulate actionable plans
  • Knowledge of ad server and affiliate management platform preferred
  • Advanced knowledge of Excel, including pivot tables
  • Strong quantitative/analytical skills
  • Strong time management, organizational and problem solving skills
  • Strong interpersonal and presentation skills; team oriented and proactive
  • Ability to work independently without close supervision
  • Ability to set meeting set meeting agendas and communicate meeting outcomes and goals
  • Professional attitude and appearance, self-motivation, and dedication
  • Must be Google Adwords Certified
  • Self-starter with excellent interpersonal skills; great attitude and go-getter spirit are a plus

Salary: Based on level of experience; TBD

Location: Cedar Falls or Cedar Rapids, Iowa

Please send resume to:
James Infelt, Chief Digital Officer
Email: jinfelt@amperagemarketing.com
No phone calls please.

Amperage is a company of more than 50 people with offices in Cedar Falls, Cedar Rapids, Des Moines, Dubuque and Bettendorf, Iowa. A full-service marketing, public relations and fundraising consulting company, Amperage helps clients across the country “move the needle.” Learn more at AMPERAGEmarketing.com.

Web Project Manager

April 24th, 2015

AMPERAGE, an advertising, marketing and fundraising consulting firm,  seeks an outstanding Interactive/Web Project Manager. The Project Manager will be responsible for planning, monitoring, executing, reporting and evaluating various technology projects from initiation to closure. The Project Manager has the responsibility of ensuring project delivery, quality control and transparency throughout project life cycles.

Skills/Qualifications: Web savvy, project management, planning, organizational, verbal communication, written communication, process improvement, analyzing information, problem solving, report generating

Responsibilities include:

  1. Work with strategic partners, internal and external stakeholders to outline key milestones, scope, goals, deliverables, required resources, budgets and deadlines.
  2. Meet with clients to identify project requirements, site enhancements and maintenance. Serve as a project leader for moderate and large projects.
  3. Meet cost standards by monitoring expenses and implementing cost-saving actions.
  4. Work closely with digital team members to maintain project roadmaps and establish priorities.
  5. Participate in weekly digital team meetings and understand, remove or minimize impediments.
  6. Track and report on project milestones and provide status reports to project team.
  7. Monitor project process. Resolve issues quickly or report to management as needed.
  8. Manage projects as assigned, employing agency tools for processes and workflows. Aid in improving standards and developing processes.

Desired Skills and Experience

  • Strong organizational skills
  • Excellent verbal and written communication skills
  • 3 years of experience in a corporate or agency setting
  • HTML, CSS, Microsoft Office (Outlook, Word, and Excel), and experience with content management systems is a plus.
  • Detail oriented
  • Ability to meet tight deadlines
  • Ability to give design direction that will include aesthetics, web usability, site architecture, email usability and functionality
  • Experience working with Web development/Integration projects is a plus
  • ability to communicate both written and verbally to various levels of the organization
  • Must be able to work independently and demonstrate sound problem solving and analytical skills.

Self starter with excellent interpersonal skills, great attitude and a go-getter spirit is a plus

Salary: Based on level of experience; TBD

Location: Cedar Falls or Cedar Rapids, Iowa

Please send resume to:
James Infelt, Chief Digital Officer
Email: jinfelt@amperagemarketing.com
No phone calls please.

Amperage is a company of more than 50 people with offices in Cedar Falls, Cedar Rapids, Des Moines, Dubuque and Bettendorf, Iowa. A full-service marketing, public relations and fundraising consulting company, Amperage helps clients across the country “move the needle.” Learn more at  AMPERAGEmarketing.com.

Web Developer

April 20th, 2015

AMPERAGE, an advertising, marketing and fundraising consulting firm, seeks an outstanding Web Developer. This developer would be responsible for planning, managing, and implementing web projects from inception to ongoing maintenance. In general, the Web Developer ensures that all web project goals/objectives are accomplished within determined time frame and budget. The preferred Web Developer would also work closely with art directors to create web-friendly designs, concept new site layouts, and incorporate enhanced technical features.

ESSENTIAL DUTIES AND SUPERVISORY RESPONSIBILITIES include the following. Other duties may be assigned.

  • Practices AMPERAGE MARKETING’s purpose daily.
  • Works with clients, AMPERAGE MARKETING and 3rd-party technical staff to help determine project objectives, scope and budget.
  • Provides cooperation when working with web projects.
  • Manages project activities and tasks.
  • Ensures client satisfaction through quality work.
  • Manages and communicates scope and schedule changes in relation to web projects.
  • Helps create new web-related business proposals.
  • Helps develop project implementation strategy and tactics.
  • Performs qualitative and quantitative product/process research for clients and/or the company.
  • Performs testing and training on site. • Manages the AMPERAGE MARKETING web site internally and externally.
  • Manages the AMPERAGE MARKETING Intranet, including content management.
  • Communicates technical knowledge of web trends to AMPERAGE MARKETING, keeping internal audience abreast of state-of-the-art opportunities that can be offered to clients.

REQUIREMENTS:

  • Knowledge of HTML, CSS, JavaScript, PHP, WordPress development, email marketing, search engine positioning and web design preferred.
  • Must understand aspects of client service and be able to gain client confidence.
  • Must have branding knowledge and be able to incorporate branding principles into web projects.
  • Understand the AMPERAGE MARKETING development and implementation process including the ability to write and present proposal and plans.
  • Must have an understanding of estimating and bidding of various outside services including technology development and integration, and business and communications management consulting.
  • Helps manage web clients on behalf of AMPERAGE MARKETING using company systems and processes enabling the company to provide effective solutions to clients. Be alert to situations that may delay the project or go over the estimated budget and work to prevent these situations.
  • Writes scope change forms and manages the Extranet for precise distribution of communications to the client, company and affiliates.
  • Reviews layouts, copy, website designs, and business process diagrams for adherence to specifications.
  • May write and produce financial reports such as billing summaries to clients, affiliates and internal AMPERAGE MARKETING team members.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

The position requires a Bachelor’s degree (B.S. or B.A.) from a four-year college or university and 2-3 years of similar work experience.

REASONING SKILLS

Position requires the ability to solve practical problems, deal with a variety of concrete variables in situations where only limited standardization exists and troubleshoot problems. Individual must have the ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

MATHEMATICAL SKILLS

Position requires the ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Individual must have the ability to compute rate, ratio, percent, draw and interpret graphs, and be able to use formulas for both visual and behind-the-scenes computation.

The Importance of Internships and Gaining Relevant Experience

April 17th, 2015

Internship Paper Words Concept

By Kathryn Susik

As a University of Iowa senior quickly approaching graduation and in search of a job, I’ve come to understand how important securing internships, as well as pursuing internship opportunities throughout my four years of college, has been.

Today, most organizations require applicants to have held a minimum of one or two prior internships to be considered, internships that are relevant to the company’s mission or ones in which you gained and exercised skills that are of interest to the company.

Although most college students don’t enjoy working during the school year or summer months, as they’d rather be travelling or hanging out with friends, it is a great time to gain hands-on, valuable work experience. Internship experience will not only help you stand out against a pool of 50 other applicants, but also help you develop into a more capable and confident professional.

My internship with Amperage has proven to be more beneficial to me as a young public relations and marketing professional than I ever expected coming in. A well-structured and comprehensive program, you can expect to learn and acquire many practical skills at Amperage, while working under the guidance and mentorship of sophisticated public relations, branding, marketing, fundraising and business professionals.

As a public relations intern, I’ve had the opportunity to help conduct media relations and pitch local media; create and edit social media calendars for clients; write and distribute press releases; attend video production shoots for various marketing campaigns; contribute to creative brainstorming sessions; review branding platforms and marketing plans; learn how to build media lists using programs like Cision and Vocus; and everything in between.

All of these tasks have helped better qualify me for entry-level PR and media positions because they’re responsibilities you can only gain in a real work environment, not in the classroom. You can learn how to write pitch letters and press releases in school, but in this fast-paced industry, you aren’t receiving letter grades for your work. You’re trying to secure media placements and coverage for clients that will ultimately boost their profit margins and improve their reputations.

So here is my ultimate suggestion to freshmen, sophomores, juniors and seniors in college: Get out beyond the classroom and apply yourselves. Optimize your resume and apply for internships or leadership positions that are relevant to your area of study and expertise. Expand your knowledge by collaborating with and supporting professionals in a challenging work environment. Not only will you be more highly prepared for the work force, but you’ll also grow your connections and receive networking opportunities like no other.

Internship Opportunities – Cedar Rapids

March 17th, 2015

Summer 2015 Paid Intern Opportunities – Cedar Rapids office

  • PR/Marketing/Communications/Social Media
    • 30-40 hours/week
    • Research and writing copy
    • Required skills:
      • Major in journalism, PR, communications or marketing
      • Strong writing skills
      • Desire to learn
      • Good grammar, spelling and punctuation
      • Creativity

Please send resume & cover letter to both Skraus@amperagemarketing.com and jthebeau@amperagemarketing.com

Internship Opportunities – Cedar Falls

March 17th, 2015

Summer 2015 Paid Intern Opportunities – Cedar Falls office

  • Copyland
    • 10 hours/week
    • Research and writing copy
    • Required skills:
      • Major in journalism, PR, advertising, marketing or English
      • Strong writing skills
      • Desire to learn
      • Good grammar, spelling and punctuation
      • Creativity
      • Knowledge of AP Style

 

  • Fundraising
    • 5 hours/week
    • Data entry, research, writing
    • Required skills:
      • Positive attitude
      • Strong speaking and writing skills
      • Interest and willingness to learn
      • All Microsoft Office skills

 

  • PR/Content/Social Media
    • 10 hours/week
    • PR, social media, marketing plans and special events
    • Required skills:
      • Major in journalism, PR, advertising, marketing or English
      • Strong writing skills
      • Desire to learn
      • Good grammar, spelling and punctuation
      • Creativity
      • Knowledge of AP Style

Please send resume & cover letter to: kschreiner@amperagemarketing.com

Regional Fundraising Adviser

January 25th, 2015

Qualifications include:

  • Extensive knowledge of fundraising trends and regulations
  • Excellent communications: oral, written, listening
  • Detail orientation and follow-through
  • Ability to travel and work overtime and weekends as needed to meet client requirements
  • Bachelor’s degree; credential or pursuit of credential preferred
  • At least 3 to 5 years of direct fundraising experience, including capital campaigns

Please submit a cover letter which addresses each of the outlined qualifications, a resume, salary expectations and application to jtolan@amperagefundraising.com

Grow Your Business by Building Trusting Relationships with Customers

November 5th, 2014

As any marketer knows, the trust of a customer is a precious thing. Trust is the first step in establishing a relationship and building a reputation. Establishing a trusting relationship with customers and prospects is critical in creating and growing lifetime customer value. Alienating customers through inattention, neglect or less than stellar customer service can be an expensive exercise that destroys trust. Some 70 percent of customer defections happen because of one or more of these reasons.

This is a core belief of our expert marketing team, based on our experiences in marketing hospitals, clinics, medical device companies, higher education, banking, insurance and business-to-business clients.

Our strategy to help clients market their services, increase awareness and gain new customers is built on our brand touch points – Connect, Motivate, Measure. When we help clients Connect, it means more than just generating leads. It means we create an emotional connection between their brands and their prospective customers by building strong relationships with customers one at a time. Business today is all about building trusting relationships so companies can get and retain customers for the long term. Once your expertise is established in the mind of your clients, it’s the relationship that keeps them coming back.

Our goal is to Motivate customers to engage with you so you can build that all-important relationship and create trust that your expertise and experience can benefit the customer. Nothing happens until a customer takes action – picking up the phone or going online to inquire about your products or services. By the time they get to that point, they’ve already completed 80 percent of their buying research online. So your marketing and your website must be educating and selling 24/7, it must be findable online and it should render responsively on any device.

In the end, we want to Measure the impact our work has generated. When we generate an initial contact who expresses interest in your services, it is the start of a relationship-building process that is then in your hands, though we can help by implementing ongoing marketing support and retention programs. We measure the interactions we generate so you know how we Move The Needle for you and your brand.

We look forward to building a trusting relationship with you and your team based on our extensive and varied marketing experience.

Jim Thebeau, Partner and Chairman of the Board

How to Reveal a Logo

October 9th, 2014

With the ill-fated attempts by University of California and Gap, many worry how new logo reveals should be handled in this everyone-has-a-voice age.Le_plane

Most new logos have no problem because the brand has not been established, but you mess with an established brand, and some react negatively and instantly to change—and they have a strong voice on social media.

Roll out becomes as strategic as selecting fonts and icons.

In the case of American Airlines, it is impossible to roll out the brand in a “big reveal.” It seems to take years to paint and logo all the planes. But does that matter? We all would like to click our fingers and have all the logos change, but it actually may be better to slowly reveal the new logo. In this way, people begin to crave the new, updated look. When I see two planes with different looks, I don’t shake my head in disgust. I smile knowing that the pilots in the newly painted planes feel special in some way and the pilots/crew in the other think they are part of the old ways.

Gap never built any anticipation into their logo. Where Starbucks, who updated its logo at approximately the same time, found a way to engage consumers and draw them into the new logo.

With all the new social media outlets, it is a perfect opportunity to slowly reveal the logo, begin a dialogue and build desire around the new look and logo.