Google has updated its logo for the 6th or 7th time in its short history. Verizon is updating its logo, too.
The logo change haters have come out in force from the computer world. But “haters got to hate.” Both logos are more simplified and streamlined. Google has actually created two new logos. The two logos are more flexible in a multi-platform world. The graphic responses from Google and Verizon are to changes in the marketplace and the realization that we all live in a mobile world.
Take a look at how stylish and abundantly clear the G now looks as a favicon and in the search area. Maybe you don’t like the font. Fine, but you have to appreciate the thinking behind it and realize the world is changing, and your current likes may not fit the new digital world. Change is hard, especially when you are making changes for the future and the haters are living in today.
With this change, we should all be thinking about our new logo of the mobile future.