As a marketing research professional, one thing I often hear from clients is, “Why should I conduct marketing research?” The short answer is this: marketing research is the first critical step to implementing integrated marketing, and integrated marketing is essential in a world where consumers are receiving thousands of marketing messages a day through numerous communication platforms.
Does your brand have a persuasive promise? Are your marketing messages relevant and centered on your customer? Do you know how your company is positioned in the marketplace? How do you stack up against your competitors? These are all questions that marketing research can help you answer, and when done as an ongoing exercise, marketing research gives you a lot of data that can help your company establish trends, set benchmarks and monitor your progress.
At Amperage, our goal is to connect our clients with their customers in order to motivate measurable results. We do that by using the right methods to ask the right people the right questions for the right results—results that are not only measurable, but actionable. This electrifying combination is what helps your business Move the Needle. Throughout my career, I’ve helped numerous clients make informed business decisions with less risk, identify new business opportunities, and uncover and identify potential problems. So, how can I help your business Move the Needle? Download The Ultimate Guide to Research to learn more about how research can lower your marketing risks.