With each passing year, website design keeps evolving and changing. Improving the end-user’s experience is always the goal, but the challenge for marketing professionals is sifting through all the trends and narrowing the search to a select few that will truly make a difference. I’ve narrowed that long list down to a few select ideas and trends that will help keep your audience engaged:
- Large Responsive Images – Place large scalable images and use as a background. Overlay the text and other elements on top of the image. It’s a great way to tell a story without having to inundate the page with text.
- Background Video – Engage the viewer immediately by using a video as your background. Tell your story without requiring the viewer to read any text. Videos are consumed easily and retention rates are exponentially higher than reading text.
- Hamburger Menus – It’s kind of like stacking an onion, pickle and lettuce on your burger. It’s essentially taking three or four menu lines and stacking them on top of one another rather than using the horizontal line approach. It simplifies the menus and provides a clear path to the content.
- Distinctive Typography – Over the past few years, Web designers have gained access to a large array of fonts that enable them to sculpt the end-user’s experience through the implementation of distinct, unique fonts. Always make sure the fonts you choose are supported, as the list grows longer and more diverse.
The bottom line is to incorporate these elements thoughtfully and think about how they might look on specific devices. You can’t implement every new trend, but choosing the right one can have a dramatic impact on both your company’s brand and your visitor’s experience.