In this long-tail, inbox-cluttered smartphone world, it is nice to see how some marketers are using alternative media to stand up and stand out from all the competition.
Jimmy Johns has found its brand position: it is simple and memorable. But it is also a lot of fun. Even the in-store branding supports the feel and vibe of this amazing brand.
This is a shot from a Jimmy Johns bathroom. It left me laughing and reinforced why I like their product–it’s more than a sandwich. JJ does not compete with Subway on price or calorie counts. They have not copied any other sandwich shop. They carved a brand out of a unique difference (or selling proposition) that seems to fit the people they hire, the food and the store: right down to the bathroom floor. Freaky, Fast and Fun. Now pass me one of those chocolate chip cookies.