You’ve seen football teams do black-out nights in their stadiums, but Target took a plaid-out approach for the 2015 holiday shopping season.
Reports of how the plaid push ended have not yet been released, but just looking through the stores, there is very little plaid left, which is a good sign. What I did find were a few Coke bottle leftovers of the more than 50 plaid articles that were developed by acclaimed New York designer Adam Lippes.
This effort gave Target a tremendous visual lift from all other marketers and provided some real differentiation in the store and in their marketing material.
We can all learn from Target how using a visual theme can work to increase our brand’s interest and differentiation to paint a new picture of your messaging.