It’s March and you know what that means…
Yes, that sport between football and baseball. This is the time of year when we sacrifice productivity at work, time with our family and good common sense all in the name of winning the office pool. Because you don’t need to know anything about basketball to fill out a bracket, just ask your Aunt Hazel. We all become bracketologists in March.
The office pool isn’t the only part of March Madness that has grown. When March rolls around, every game becomes a ratings slam dunk. According to Nielsen, the 2015 NCAA Men’s College basketball tournament had the highest viewership in 22 years. Live video streams set new records as well. If you want your media placements to gain more exposure, this is the time to run your commercials and ads.
So join the fun and kick your March Madness media strategy into gear and get that office pool organized! March Madness is real and it’s spectacular.
The Amperage March Madness Commissioner
P.S. If you need help with your media strategy, don’t forget that Amperage’s media buyers and strategists are always ready to help you move the needle.