Video and Web development have become synonymous. As video has become a prominent force to attract and sustain the attention of consumers everywhere, the natural progression has been for Web to rely more heavily on video content.
YouTube, Vine and Vimeo have gone from being sites that curate cat videos to valuable social media platforms that have proven to be effective in reaching mass audiences. In fact, video has become so engrained in our lives that audiences and customers have come to expect video marketing content from most organizations. Gone are the days of video being an added bonus. Video has become an essential—and views have become a form of marketing currency.
A website without video looks barren in the current marketplace. To make up for the drastic increase in demand, video has become easier to create. Virtually everyone has the tools needed at their fingertips to create video content. This has led to mass production of video content—which has led to mass clutter.
So what is the best way to cut through the clutter and make sure the videos on your website are effective? Quality. Cell phones and GoPros have made video production easier than ever, so it has become increasingly important to craft polished video content a cut above something the average consumers can produce themselves. Unique and relatable stories paired with quality production values cut through clutter and give a website the boost it needs to convey a relevant message to consumers. Creating such video content is an investment. As the relationship between video and web continues to solidify, it is clear that quality video content is an investment well worth making.