Buying a home is usually the largest purchase a family will make. Search and digital ecosystem has played a key role in disrupting the home-buying journey.
When buying the most expensive item, home shoppers find photos and videos the most important feature of websites. When asked what is the most useful feature of a website, “photos” was listed as the top area (87 percent). The National Association of Realtors found that photos were the No. 1 area for all demographics.
In another study by Google, home shoppers also visited YouTube, brokerage websites and Google to see videos of homes. The video usage purpose for home shoppers included:
- Finding out more about the community 86%
- Tour the inside of homes 70%
- Obtain general information 54%
- Watch customer testimonials 30%
This research is all specific to buying a home, yet if this is a format for the information people need for the largest purchase they will ever make, it provides deep insight into what is most useful on any sales website–and this is simply photos and video. More photos. More video. More understanding and sales.