If you are reading this, you are part of the 20% who read a headline and then read the blog. People who read blogs tend to read the first 3 words of a headline and the last 3 words of a headline—so I made the headline 6 total words.
Why is this a great subhead?
It is a great subhead because people tend to scan, not read. That makes headlines and subheads critically important. So I’ve included a nice subhead that is a question, which is proven to pull in readers.
Now, my blog cannot be longer than 300 words because that is approximately how much you can read in one minute. And if you are the One-Minute Marketer®, you have to keep it short. But research shows that blog post that are 1,500 words or more receive more shares. So write away.
Of the 100 top-performing blog posts:
- 92% have articles that have social buttons
- 75% allow comments
- 5% have embedded videos
- 22% contain quotes
- 45% used numbered lists as topics
- 35% were a tutorial, guide or how-to
- Contain 9.96 links in the blog
- Have an average of 3.2 images
I’m not sure this was the perfect blog, but it has a lot of the right bones. My thanks to Kevan Lee of Buffer for much of the inspiration for this blog. He has a great content marketing blog.