An infographic from Hyperfine Media puts all the facts on the table about the advantages of digital video. Here are just a few of the strongest reasons video should be a large part of a campaign or full marketing effort.
- Video in email leads to a 200-300% increase in click-through rates
- Video on a landing page increases conversions by 80%
- YouTube reports mobile video consumption rises 100% each year
- Combing video with full-page ads boosts engagement by 22%
- After watching a video, 64% of users are more likely to buy a product
- 50% of executives look for more information after seeing a service video
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
- 80% of users recall a video ad they viewed in last 30 days
Enjoyment of video ads increases purchase intent by 97% and brand association by 130%. Video is at it’s crest of communications power. It is the wave of future communications—time to ride.