Football season is in full swing. If you are a fan, you’ve probably watched a game or two the old-fashioned way–on television. And don’t expect that to change much any time soon.
For all the talk of the big tech companies making a big play for high-end content, the names on the NCAA and NFL contracts are very familiar (ESPN, CBS, FOX, NBC). What you don’t see are Google, Apple, Facebook or Instagram. And that is not likely to change for the next 7 or so years. The signing of the Big 10 deal with FOX and ESPN shows public media marketing that the “sports rights bubble shows no sign of bursting.”
- Big 10 FOX/ESPN* ($2.6 billion) ends 2023
- Pac 10 FOX/ESPN ends 2024
- Big 12 ESPN/FOX ends 2025
- ACC ESPN ends 2028
- SEC CBS/ESPN ends 2034
- NCAA College Football Playoff ESPN ($7.3 billion) ends 2025
- NCAA March Madness CBS/Turner ($10.8 billion) ends 2025
- NFL CBS/FOX/NBC ($27 billion) ends 2022
- MLB FOX/ESPN/Turner ends 2021
- NBA Turner/ESPN/ABC ($24 billion) ends 2025
- NHL NBC ends 2020
- Olympics NBC ($7.65 billion) ends 2032
This does not mean that big tech firms will not experiment with the broadcast partners. Twitter will have steaming rights to 10 NFL games for the price of only $1 million a game. And you may end up watching your games on your living room TV, your iPad or your phone. But the big broadcast players continue to control the content for now.
*CBS retains the Big 10 basketball championship game