We all share on Facebook. But have you ever thought about why you share with your friends and family?
New research takes a look at the motivations of why people share what they do. This is important because as you craft content for your Facebook ads and posts, you need to consider if it is share-worthy.
The researchers at Fractl surveyed more than 2,000 Facebook users to find what inspires people to Like and Share on the social medium.
The number one reason people share is “to share things that my friends will find interesting.” Nearly 50% of people share content on Facebook to entertain others: Only 11% want to educate; 17% want to express things they care about; and 13% want to move their network with posts that will help their friends feel something (happiness, sadness, anger and other emotions).
More than 70% of women share and it helps them feel connected with their friends. Nearly 60% share things to inform friends about what they care about. And, only 16% share things to persuade their friends of ideas.
The most interesting part of this research is the aversion of Facebook shares for controversy: 52% said they avoid sharing “hot-button” content.
So post those positive, hopeful, inspiring posts. I hope you share this interesting information about how I feel about sharing.