According to eMarketer, companies such as Wal-Mart, Target and Amazon are “flocking to YouTube.” For healthcare, CVS and Walgreens are among the top ad spenders on the digital channel.
YouTube is owned by Google, which means that search will continue to be video-oriented in the future. The only thing stopping YouTube may be its own success: New video competition from Facebook, Twitter and Vimeo will dilute future ad revenues and steal a few viewers.
YouTube’s shoppable ad platform that was rolled out last year is just beginning to attract advertisers with its ability to seamlessly blend video and advertising content. For example: if you’re watching a video about a new Nikon camera, a simple slide-across function allows you to see the new camera and prices, and you can click on the image to buy it.
YouTube is more than a place to post your videos, it is a strong advertising platform – especially for pre-roll and shoppable advertising ideas. For many, YouTube is just a place to populate with organizational videos. But the most important component to being found [through search] is not the video itself, but the title and description. It should take nearly as long to optimize the title and descriptions as it does to record the video.
Video is starting to become an ubiquitous advertising platform, but the YouTube channel is where most are turning to watch.