Reaching teens seems to be a problem for everyone from parents to teachers. But if you really want to reach teens, try making a YouTube video.
More than 90% of all US teens said they use YouTube. And even 60 Minutes has done a story on YouTube and Vine social media stars. These stars have a much larger influence on purchase intent among teens that TV or movie stars.
The top sites are:
- YouTube (91%)
- Gmail (75%)
- Snapchat (66%)
- Instagram (65%)
- Facebook (61%)
So if you are trying to reach out to this audience with a mobile ad, teens and millennials say the elements that would make the “perfect” mobile ad are:
- Can be saved and accessed later
- Delivered by a trusted source with a safety seal of approval
- Includes a coupon or offer sent to the user’s mobile wallet
- Customized based on products they want to buy
This is according to research by Verve Mobile. Teens want to share, access and view ad content later. Even more than the content of the ad, it is the technology surrounding the ad that is most important to teens and millennials.