How Do You Reach Teens?
Reaching teens seems to be a problem for everyone from parents to teachers. But if you really want to reach teens, try making a YouTube video. More than 90% of all US teens said th
AMPERAGE Marketing & Fundraising’s Client Service Team Welcomes Robin Frost
CEDAR RAPIDS, Iowa—Robin Frost joined Amperage Marketing & Fundraising’s client service team as an account manager. Frost builds relationships between Amperage and our clie
What’s Your Digital Media Strategy?
With so many possible digital marketing avenues, spending money on digital media is easy. Making the strategic selection is not so easy. When determining the success of your chosen
Can You Future-Proof for the Digital Future?
We are all trying to accelerate our digital transformation. Yet, when you have one foot in the traditional world and one in the digital world, you find you are about to be split in
Text and Drive Is the Best Way to Go
A new campaign in Toronto has motorists angry. It’s a billboard that says, “Text and Drive.” And it is sponsored by the Watham Funeral Home. Any offended driver who Googled t
This is a Blog about Democracy, Not Marketing
In my mind, there is only one thing that really makes this nation a true democracy—our privilege to vote in free elections. Yet, if you look at an NFL stadium full of people, kno
Why is This the Best Headline You’ll Ever Read?
There are a lot of people who believe the quote, “80% of readers will never get past the headlines; Only 20% will read the story.” Some believe that it is not true research,
Journey Maps Optimize Conversion Rates
Marketers are finding journey map analysis helps optimize conversion rates better than any other marketing methods. In a survey by Econsultancy/Redeye, more than 90% of marketers b
Patient “Near-Me” Journeys
According to Google’s “The Evolving Digital Patient Journey” study, patients are looking for specific experiences in their online search as part of their health journey. What
Do Taglines or Branding Lines Work?
Have you seen the new Nationwide Insurance commercials featuring Rachel Platten, Leslie Odom Jr. and Brad Paisley? The use of modern singers and Peyton Manning singing the tag line