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  • About Us
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December 2017

Home2017

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One-Minute Marketer

Happy Holidays

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By Mark Mathis
December 25, 2017
One-Minute Marketer

The Last Blog Post of 2017

Well, this is it. One thing I’ve learned blogging for so many years, is that this process is similar to running a broadcast network. The are ups and downs of viewership and reade

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By Mark Mathis
December 18, 2017
One-Minute Marketer

All the News That’s Fit to Print

This has been the year of news. Or should I say fake news? It’s hard to separate the fake from the truth. If you’ve had children, I do believe you can separate fake news from s

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By Mark Mathis
December 14, 2017
One-Minute Marketer

This Is My 8th Year of Blogging

Today, you are reading my 800th blog. It’s been more than eight years of finding marketing morsels to feed to the “hungry beast” (which is my blog).  If you have a televisio

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By Mark Mathis
December 11, 2017
One-Minute Marketer

Technology Is Moving Fast, but Not Everyone Is in the Fast Lane

I love my calculator. I know I could use my phone. Yet there is something tactile about punching numbers into my Texas Instruments TI-1795+.  So it was no surprise to me, as we be

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By Mark Mathis
December 7, 2017
One-Minute Marketer

Manufactures and Other B2B Are Moving to All Things Digital

I’m really not sure why we continue to separate B2B and B2C–they are all people with many of the same desires for optimized user engagement. In a recent Marketo study, B2B buye

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By Mark Mathis
December 4, 2017
One-Minute Marketer

Why Can’t Our Salespeople Sell?

According to an article in Harvard Business Review, the lack of alignment in sales and marketing hurts performance. When the two efforts are out of sync, the entire organization

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By Mark Mathis
November 30, 2017
One-Minute Marketer

Speed Thrills 2.0

We’ve talked about speed many times in this blog, but here is another reminder from our friends at Marketing Charts.  When it comes to “great online experience, shoppers prima

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By Mark Mathis
November 27, 2017
One-Minute Marketer

Speed Thrills 2.0

We’ve talked about speed many times in this blog, but here is another reminder from our friends at Marketing Charts.  When it comes to “great online experience, shoppers prima

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By Mark Mathis
November 27, 2017
One-Minute Marketer

Happy Thanksgiving.

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By Mark Mathis
November 23, 2017

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