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logo main logo darklogo light
  • About Us
    • Our Team
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  • Our Work
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    • Planning & Marketing
    • Public Relations
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January 2017

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One-Minute Marketer

User Experience Is Taking Center Stage

Building positive user experience (or UX as it is more commonly known) is driven not by trends, but by consumers. We all want easy, intuitive, speedy experiences online. However, m

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By Mark Mathis
January 30, 2017
One-Minute Marketer

Here Comes the Greenery

It’s a bit early for a lot of green, especially in the northern climates. But the Pantone Color Institute says we will be seeing green everywhere this year. The 2017 color of the

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By Mark Mathis
January 26, 2017
Your Marketing Team May Look Different in 2017
Planning & Marketing

Your Marketing Team May Look Different in 2017

It’s no secret that marketing is constantly changing, and 2016 was no exception. Rapid changes in social media, the accelerated importance of video and ever-changing Google algor

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By Mark Mathis
January 23, 2017
One-Minute Marketer

Step into Your Customers’ Shoes

A customer journey map does one thing: It turns your internal focus and puts the attention on how customers interact with your products, services and employees. Some call it “und

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By Mark Mathis
January 23, 2017
One-Minute Marketer

Inauguration Day

Tomorrow Donald Trump with become the 45th president of the United States of America.  I’m not going to make any political comments, but a branding comment.  Strictly from a

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By Mark Mathis
January 19, 2017
One-Minute Marketer

This Year, We All Need to Find a Need

If you read any marketing textbooks, you’ll hear that the success of a product depends on finding a consumer need and filling it. Yet, when it comes to advertising, some find it

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By Mark Mathis
January 16, 2017
One-Minute Marketer

A Surprise in the Grocery Aisle

While visiting my local grocery store, I stopped dead in my tracks while walking down an aisle. There was a large magazine rack. And not only a large rack, but two people looking a

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By Mark Mathis
January 12, 2017
One-Minute Marketer

The Starbucks Red Cups Are Gone

The red cups are gone. And that means the holiday season is officially over. Today I got a regular white Starbucks cup. Then it hit me, there was no controversy over the Starbucks

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By Mark Mathis
January 9, 2017

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