User Experience Is Taking Center Stage
Building positive user experience (or UX as it is more commonly known) is driven not by trends, but by consumers. We all want easy, intuitive, speedy experiences online. However, m
Here Comes the Greenery
It’s a bit early for a lot of green, especially in the northern climates. But the Pantone Color Institute says we will be seeing green everywhere this year. The 2017 color of the
Your Marketing Team May Look Different in 2017
It’s no secret that marketing is constantly changing, and 2016 was no exception. Rapid changes in social media, the accelerated importance of video and ever-changing Google algor
Step into Your Customers’ Shoes
A customer journey map does one thing: It turns your internal focus and puts the attention on how customers interact with your products, services and employees. Some call it “und
Inauguration Day
Tomorrow Donald Trump with become the 45th president of the United States of America. I’m not going to make any political comments, but a branding comment. Strictly from a
This Year, We All Need to Find a Need
If you read any marketing textbooks, you’ll hear that the success of a product depends on finding a consumer need and filling it. Yet, when it comes to advertising, some find it
A Surprise in the Grocery Aisle
While visiting my local grocery store, I stopped dead in my tracks while walking down an aisle. There was a large magazine rack. And not only a large rack, but two people looking a
The Starbucks Red Cups Are Gone
The red cups are gone. And that means the holiday season is officially over. Today I got a regular white Starbucks cup. Then it hit me, there was no controversy over the Starbucks
