You are going to see more long videos in your Facebook news feed, according to Business Insider.
Facebook is re-prioritizing longer videos in its News Feed algorithms. The longer video content can include new “mid-roll” ads within the content. So, if Facebook shows a movie, there can be ads inside the movie. Facebook is also considering producing its own original, long-form shows for its mobile app’s video tab.
According to Facebook, it is doing this because it wants to make sure longer videos are not penalized as compared to viewership of short-form videos. Long videos have lower completion rates, but Facebook’s efforts will change how the shortened viewership effects rankings for longer video.
This change is part of a series of upgrades Facebook has made favoring live videos and posts shared by friends rather than publishers. You will not see immediate changes, but you will begin to see content curators making changes in video length. Who knows, Facebook could be the next Netflix.