What Does the Batman Lego Movie Have to Do with Branding?
Lego is on top of the list. According to Brand Finance, Lego is the top brand of 2017. Brand Finance ranks brands each year based on its Brand Strength Index, which includes familiarity, loyalty, marketing, staff satisfaction and reputation. Here are the top 10 of the world’s “most powerful” brands: Lego Google Nike Ferrari Visa Disney
Mark Mathis
