Presentations Are Changing
I taught an advertising class as an adjunct professor at Wartburg College this semester. It was a great experience. I believe I learned more than the kids, but I quickly learned th
Will Texture Save Magazines?
I know I said I love billboards, but I also love magazines. I like the writing, the design, the ads and overall structural layout of magazines. So you can imagine my delight when I
Why I Love Billboards
Billboards should have no more than 9 words. That includes all the required language. Why? It is simple: you only have seconds to read a billboard, so it must be short. If you can&
How Long Are Kids, Kids?
According to the New York Times, kids are not kids as long as they used to be. There is an “age compression” happening fueled by the internet. This has created havoc for channe
Can You Buy Loyalty?
A study by Accenture showed that more than 50% of people said they had switched a provider in the past year. Nearly 80% said the are switching faster than they did in the past 5
Watch Out for the Adidas Media Announcement
Adidas is stopping its TV advertising. The Guardian pulled all Google ads. These are all signs of something, but not what you think. When I was in television, we would hear rattlin
How Does Disney Do So Many Things Right?
On recent visit to Disney World® for a trade conference, I was so surprised at the attention to detail. If we all could find our Disney soul, the market would open up to us in so
NBA Looks Like NASCAR? Not.
Playoff fever is in the NBA air. Teams are battling for positions. Yet this year is a special year—not because of the play on the field, but the wearing of the corporate sponsore
