Who Says Direct Mail Doesn’t Work?
When a box arrives at your desk, it begs to be opened. I don’t get a box every day, especially a large green box, so this was a surprise. Not only did I need to open it, but
The Rich Get Smarter with Research
I was wandering through the Wal-Mart shaving aisle and I noticed a screen dangling from the ceiling and positioned over the customers. There was a bright light and a red recordin
Millennials Are Changing Everything
The Millennial monsoon is beginning to be in season and those who are not ready will dearly pay the price–just ask a cab driver. This generation, like any target audience h
7 Key Elements of Digital Video
Many marketers consider video the most effective type of digital content, and they’re right. Video is now seen as a full marketing funnel medium with the ability to reach beyond
Should You Mix Advertising and Politics?
With the country divided along political ideologies, it seems like a bad idea to mix your brand message with political leanings. Some are taking a not-so-subtle approach in adverti
360-Degree Video and Advertising
We want more, and digital is providing more. By now, you have probably seen a 360-degree video that engages and delights you. Mine was the 40th anniversary of Saturday Night Live
The Forgotten Step in Digital Journey Maps
Far too many times, as marketers, we forget to close the loop. We are very good at planning and implementing, but there is a forgotten step in this digital age. We all know there
Changes in TV Consumption
We’ve all heard the phrase, “No one is watching TV any more,” or “No one is reading the newspaper today.” Well, no one is right. We are in an age of t
Modern Day Scavenger Hunt
Outside my window was the digital age coming alive in one of the most unusual ways. On a quiet Saturday afternoon, the airplane sculpture became a hotbed of activity as car after
