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  • About Us
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    • Brand Development
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June 2017

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One-Minute Marketer

Who Says Direct Mail Doesn’t Work?

When a box arrives at your desk, it begs to be opened. I don’t get a box every day, especially a large green box, so this was a surprise. Not only did I need to open it, but

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By Mark Mathis
June 29, 2017
One-Minute Marketer

The Rich Get Smarter with Research

I was wandering through the Wal-Mart shaving aisle and I noticed a screen dangling from the ceiling and positioned over the customers.  There was a bright light and a red recordin

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By Mark Mathis
June 26, 2017
One-Minute Marketer

Millennials Are Changing Everything

The Millennial monsoon is beginning to be in season and those who are not ready will dearly pay the price–just ask a cab driver.  This generation, like any target audience h

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By Mark Mathis
June 22, 2017
Planning & Marketing

7 Key Elements of Digital Video

Many marketers consider video the most effective type of digital content, and they’re right. Video is now seen as a full marketing funnel medium with the ability to reach beyond

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By Mark Mathis
June 20, 2017
One-Minute Marketer

Should You Mix Advertising and Politics?

With the country divided along political ideologies, it seems like a bad idea to mix your brand message with political leanings. Some are taking a not-so-subtle approach in adverti

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By Mark Mathis
June 19, 2017
One-Minute Marketer

360-Degree Video and Advertising

We want more, and digital is providing more. By now, you have probably seen a 360-degree video that engages and delights you. Mine was the 40th anniversary of Saturday Night Live 

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By Mark Mathis
June 15, 2017
One-Minute Marketer

The Forgotten Step in Digital Journey Maps

Far too many times, as marketers, we forget to close the loop. We are very good at planning and implementing, but there is a forgotten step in this digital age.  We all know there

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By Mark Mathis
June 12, 2017
One-Minute Marketer

Changes in TV Consumption

We’ve all heard the phrase, “No one is watching TV any more,” or “No one is reading the newspaper today.” Well, no one is right. We are in an age of t

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By Mark Mathis
June 8, 2017
One-Minute Marketer

Modern Day Scavenger Hunt

Outside my window was the digital age coming alive in one of the most unusual ways.  On a quiet Saturday afternoon, the airplane sculpture became a hotbed of activity as car after

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By Mark Mathis
June 5, 2017

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