When a box arrives at your desk, it begs to be opened. I don’t get a box every day, especially a large green box, so this was a surprise. Not only did I need to open it, but everyone else in the office also wanted to know what was inside.
It was a direct mail package, but still fun. Did it work? I don’t know yet because I have not done enough research. However, if the goal was to make me aware of this brand, read the paragraph about what they do and then visit the website, it worked like a charm. We also have the super large coffee cup in the office as a reminder of the effort.
Direct mail still works, it just needs to be a very big idea.