A landing page is not just a place, it’s a philosophy. There are three keys to a successful landing page philosophy:
- It must match the searcher’s intent
- It must have a parallel message to the clicked ad
- It must have one key user-centric conversion
There is no standard rule book on creating a perfect landing page. Each one will look and feel as different as the varying target audiences you’re driving to the page. However, there are common elements that should be included in all successful landing pages. If you’re not sure where to start for your next landing page design, check out the infographic below.