If you are trying to reach teens, you know you probably should not buy a newspaper ad. That was true in 1976 and today. You just don’t see kids pulling out the newsprint to find something to do or for information.
If you are a college trying to reach teens or business recruiting teens for jobs, there are some new changes coming in how you approach this audience. Research by YouGov found that most teens prefer to hang out in person with friends, but a growing group, nearly 1 in 5, prefer video chat over face-to-face.
We are all using more and more mobile platforms to communicate, but teens are absolutely addicted to their phones. The platforms teens prefer are Facetime and Skype. According to the study, “female teens were more likely than males to prefer video chats over real-life meetups” but the difference is only 4 percentage points difference.
So what does this mean? Well, don’t ask those teens to come into an interview, you may just want to interview them over Facetime. You may want to make sure the people who are reaching out to teens also are up on Facebook Live and Skype–definitely, don’t ask them to give you a call.