Your packaging—for a product, proposal or information packet—says a lot about your brand and your purpose.
For Tiffany & Co., the robin-egg blue box is more recognizable that any piece of jewelry. The brand memory is the way the blue box made you feel.
Packaging tells people whether what is inside is important, worth spending the time and relevant to your needs. Note how Apple’s packaging is simple and sleek. It undeniably says, “this brand is important.”
Thelma’s in East Des Moines sells their cookies in several unique boxes. However, the “oven box” is credited with doubling sales. Even though the cookies are delicious, the box is moving the product just as fast.
We already know the label of a bottle of wine has a real impact on the taste. So we should also know that strong packaging can offer the same advantages to your information and products.
You can’t judge a book by its cover, but you are more likely to buy a book based on its cover