Mixing Advertising and Politics
There has been a wall between brand building and politics for years. Most corporations just support causes in one way or another, instead of outright advertising support. But that
Do You Care About Image Recognition? You Will if You Get Sued
Image recognition is being used by brands on Facebook, but soon all social media will be covered by software scrubbing your images. But watch out, as image recognition grows, so wi
Junk Store Knows Sophisticated Experience Sells
In Target’s earning call last quarter, the CEO talked about frustration with the consumer perception of price credibility. I don’t much care about that, but I do know t
Facebook’s Age Comes with a Little Clutter
Facebook is an advertising juggernaut. It is propelling the company to higher and higher stock values. The Facebook News Feed is 11 years old next month. It’s really getting
Take Care In What You Show in Facebook Photos
We all know to take great care in what you show on Facebook. But most of us are worried about the PR value of the shot, not that what’s in our photo might be searched. And no
C-Suite Execs Prefer Longer Content
In this age of bite-size information, along comes a study that shatters the common thinking. We know people are reading less and want short, visual content. But what about CEOs?
You Can Stop Talking About Millennials, Gen Z is Here
Gen Z is all digital all the time. This generation of kids and teens (born 1996 to 2010) are rapidly moving into the marketplace. Are you ready? Defy Media and Adweek teamed up t
Why Do People Quit Watching Your Videos?
Some have called this the “attention-driven economy” Know that, you can’t do anything to irritate viewers of your video content so that their attention is forced
The Lowdown on Website Drop Downs
We all use dropdowns boxes every day on the internet. A dropdown (it is also called a pull-down menu, drop-down lists or drop-down box) is simply a list of items that appear when
