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  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
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    • Planning & Marketing
    • Public Relations
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    • Website Design & Development
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  • Industries
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
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  • Careers
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August 2017

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One-Minute Marketer

Mixing Advertising and Politics

There has been a wall between brand building and politics for years. Most corporations just support causes in one way or another, instead of outright advertising support. But that

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By Mark Mathis
August 31, 2017
One-Minute Marketer

Do You Care About Image Recognition? You Will if You Get Sued

Image recognition is being used by brands on Facebook, but soon all social media will be covered by software scrubbing your images. But watch out, as image recognition grows, so wi

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By Mark Mathis
August 28, 2017
One-Minute Marketer

Junk Store Knows Sophisticated Experience Sells

In Target’s earning call last quarter, the CEO talked about frustration with the consumer perception of price credibility. I don’t much care about that, but I do know t

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By Mark Mathis
August 24, 2017
facebook engagement
One-Minute Marketer

Facebook’s Age Comes with a Little Clutter

Facebook is an advertising juggernaut. It is propelling the company to higher and higher stock values. The Facebook News Feed is 11 years old next month. It’s really getting

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By Mark Mathis
August 21, 2017
One-Minute Marketer

Take Care In What You Show in Facebook Photos

We all know to take great care in what you show on Facebook. But most of us are worried about the PR value of the shot, not that what’s in our photo might be searched. And no

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By Mark Mathis
August 17, 2017
One-Minute Marketer

C-Suite Execs Prefer Longer Content

In this age of bite-size information, along comes a study that shatters the common thinking. We know people are reading less and want short, visual content. But what about CEOs?  

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By Mark Mathis
August 14, 2017
One-Minute Marketer

You Can Stop Talking About Millennials, Gen Z is Here

Gen Z is all digital all the time. This generation of kids and teens (born 1996 to 2010) are rapidly moving into the marketplace. Are you ready?  Defy Media and Adweek teamed up t

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By Mark Mathis
August 10, 2017
Video marketing, one of the top healthcare marketing strategies
One-Minute Marketer

Why Do People Quit Watching Your Videos?

Some have called this the “attention-driven economy” Know that, you can’t do anything to irritate viewers of your video content so that their attention is forced

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By Mark Mathis
August 7, 2017
One-Minute Marketer

The Lowdown on Website Drop Downs

We all use dropdowns boxes every day on the internet. A dropdown (it is also called a pull-down menu, drop-down lists or drop-down box) is simply a list of items that appear when

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By Mark Mathis
August 3, 2017

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