Gen Z is all digital all the time. This generation of kids and teens (born 1996 to 2010) are rapidly moving into the marketplace. Are you ready?
Defy Media and Adweek teamed up to find some interesting facts about this group of the newest generational target market category. Here are a few interesting facts about this newest marketing generation target:
- Nearly all Gen Z use YouTube
- 50% of Gen Z say they can’t live without YouTube
- They would rather hear from a social media star rather than a mainstream celebrity about tech gadgets and beauty products.
- Preferred platform for keeping in touch with friends is Snapchat; shopping recommendations is YouTube; News is Facebook; How-to info is YouTube by a mile; and a good laugh is YouTube as well.