It is happening more than you think; people are searching for businesses online and then are thwarted by the “failed” local search experience. Yext attempted to determine the size of the problem in an infographic.
Yext estimated that the cost for missing listing information was $10.3 billion per year.
Some of the key findings include:
- 18% of listings have missing or incorrect phone numbers
- 30% of the insurance industry had missing or incorrect phone numbers; 64% had missing or incorrect addresses
- 43% had missing or incorrect addresses
- 41% of banks were missing web urls
Incorrect data is a problem, but just missing information takes you completely out of the digital game. Yext found incorrect local business information in search, maps and apps.
It’s surprising how much time we all spend laboring over website designs and words, when the devil is really in the details.