I have to admit, I fill my PowerPoint presentations with too many words and way too many bullets. I don’t know why, but I feel a need to explain and support all the points I feel are pertinent.
While I was attending the Digital Summit in Chicago, I noticed many of the presenters had taken on a Ted-Talk approach and used full-screen photos and very few words. And, they were great. One of the slides that really impressed me was from Ann Handley of MarketingProfs. The room was large and it was difficult to see her on the stage, but her opening graphic provided a positive pop from the beginning of the presentation–even from the back of the room.
We’ve all heard various rules, but Hubspot has a good set of them:
- Less is more
- Keep text to a minimum
- Bold, compelling photos
- Incorporate multimedia
Seth Godin in his ebook, Really Bad PowerPoint, says that “slides were made to reinforce your words, not repeat them.” Needless to say, we typically use PowerPoint slides as a teleprompter. The problem is, your audience can also read the slide — and a lot faster than you can talk.
If we all can follow the Ted-Talk approach, the presenting universe would be a better place for us all.