LED lights have opened up a new genre of organizational branding and marketing with lighting and signage.
It’s now easy and affordable to color brand your building with lights. Even churches display high-tech moving signage for recruitment. The Empire State Building has installed a computer-driven LED light system that can display 16 million colors and change them instantaneously.
Yet the smaller one-on-one opportunities being achieved by brands are a valuable service that brand the logo. This under-door light for Mercedes Benz provides light as you enter and exit the automobile, but it has a high cool quotient as well. It has basically redefined and disrupted the “puddle light.” The best or nothing.