The other day while I was grocery shopping, I stumbled on an aisle that still was sporting the National Enquirer. As kids we would buy covers with Bat Boy and circulate them around the school halls, but you would think there is enough fake news on the internet to satisfy the craving to read more.
The National Enquirer has decided to become more political and more pro Trump. Yet even with that change in covers, its traditional print circulation has fallen like many other print publications. NE has gone from 516,000 in 2014 to 364,000 in 2016. The National Enquirer does have an online site and surprisingly the ads floating in included Citi Bank, Allstate Insurance and Kohl’s which you would never see advertising in the tabloid’s print version.
Looking through the Enquirer as I waited to check out, I was reminded of how important trust is in order to be an influential medium. So I’m pretty sure you will never see tabloid journalism listed on the Most Trusted and Influential Advertising Media list. Good bye Bat Boy, you were funny when I was 12. Now you’re relegated to one aisle at the market.