NAB Blog #2: The next couple of weeks I’m going to blog about my observations and experiences at the National Association of Broadcasters convention in Las Vegas.
When income from traditional media falters, it’s time to look for alternative forms of revenue. This outlet is a strong extension of the National Geographic Society. The photos are even better than in the magazine. This is an exquisite extension of their brand that really works. The photography is incredible (and suitable for framing). The following paragraph explains how this fits and fulfills their mission.
“National Geographic | Fine Art Galleries presents fine art photography through exclusive limited editions embodying the rich heritage of the National Geographic Society and National Geographic magazine. National Geographic | Fine Art Galleries furthers the mission of the National Geographic Society; ‘we believe in the power of science, exploration and storytelling to change the world.’”
Some are finding how to survive and thrive in this new economy. Others are closing their doors for good. So when the disruptors come, be ready to embrace and innovate around change.