amperagemarketing.com
Do Consumers Care About Caring Brands?
One of my favorite “caring” brands is TOMS Shoes. Their tagline is, “Every Purchase Has A Purpose.” TOMS donates shoes, sight and water to people in need. But does this benevolence matter? According to Havas Meaningful Brands 2017, 75% of global consumers “expect brands to contribute to our well-being and quality of life.” A Cone
Mark Mathis