I just finished “Grant” by Ron Chernow. Mr. Chernow wrote “Alexander Hamilton.” Yes, the blockbuster play is based on a 900-page book. I don’t think Lin-Manuel Miranda will base a play off Grant’s book, but for Civil War nerds, this is a real treat.
It’s 1,000 pages with narrow-margins. This is not a book for skimmers. Some asked why I didn’t download the behemoth book on my iPad. In this digital age, I read the hard cover and loved it.
According to the Norman Nielsen Group (nn/g), “reading from computer screens is about 25% slower than reading from paper.” Yikes, it took some time for me to churn through Grant, now add 25% more time.
Speed reading has never worked for me on the web. I’m a much faster reader using print and now I have proof. I hope I don’t have to rename this blog to the “1 minute and 15 seconds Marketer.”
So what to do for web readers:
- Use lots of headlines and subheads
- Bullet copy
- Cut 50% of your copy
- Add white space
- Use call-out headlines for the skimming public
- For important points, boldface, highlight or emphasize with graphics
Also, know when to stop writing.