The age of voice commands is rapidly upon us. As marketers, the question is not what, but how can we market with this new communication improvement.
According to Adobe Analytics, 54% of consumers with voice assistants use them at least once a day. Here are the most popular uses:
- Playing Music (61%)
- Weather (60%)
- Fun Questions (54%)
- General Research (53%)
- Directions (39%)
- Alarms (39%)
- Shopping (22%)
As more and more consumers use voice command, SEO is going to become more important, especially for Google’s Featured Snippet results that answer queries without ever going to a web page.
Content will need to look and sound good.
Not only will your content need to be well written, but it will also need to read well. Reading your copy out loud will not just be a dictate from a crazy creative director, but a must to compete in a world of direct conversations with consumers, patients, donors and prospective students.
This is truly the ad of the future. It will be more of conversation making the storytelling richer and more meaningful. Sponsoring skills and apps might provide a way to dynamically offer up ads and have a conversation with a consumer rather than just present a website.
Alexa, what’s the best way to advertise on Alexa…still waiting for an answer.