According to Business Insider, Amazon has been working on a plan to incorporate ads in TV apps within its FireTV system. FireTV is a digital media play and micro-console to stream audio and video content in high definition. It can also interface with Alexa.
Amazon has a wealth of targeted data on consumer buying habits. You combine that knowledge with ad delivery and you have the ability to hyper focus your ad content to the likely buyer. This kind of pinpoint accuracy is transformative. And it delivers results as well.
The data will also allow marketers to know of the ad worked or not in terms of actual purchases on Amazon.
Cable is being replaced by Roku, Xbox and Amazon. It’s called the “new TV delivery system ecosystem” or OTT (Over-The-Top Streaming, which is placing ads within these ecosystems to hyper-targeted homes).
Amazon is piloting this effort over the next year or so. For broadcasters it could usher in the day of direct buying by organizations like AMPERAGE, so you would bypass the sales person and sales group at “the networks.”
Stay tuned, there’s more disruption coming.