On a family vacation, I ordered a red snapper sandwich which is one of my favorites. On the sandwich was posted a card with a QR code so I could track the fish I was eating. I always assumed the fish I was eating was from the waters nearby, but this card made me think and connect to the process and credibility of the fish I was eating.
So when I scanned the QR code, it took me to some information about my fish, including a description of the fisherman who caught it and where it was processed before ending up on my plate.
I didn’t know I needed this information, but now that I’ve seen it, I crave it for other foods.
I’ve always been a little bit leery of the farm-to-table concept, but this could answer my credibility questions for me as well. I’d like to know the farm where my meat came from and that I’m helping in their family farm success.
Pulling back the curtain of the process through technology really connects and engages you with the product. And besides being full after eating the fish, I also felt good that I knew my fish was local and that a local business was benefiting. It helped me buy the fish again, and it helped me buy into the restaurant’s purpose.