It’s Time for Great Video Production
Video has expanded to a quarter of US digital ad spending. Of that, Facebook controls 25% of the total making Facebook the top social video ad platform. There are new platforms on
Marketing Extensions in the Digital Age
WebMD is the leading health authority in the US. More than 180 million unique visitors per month. It started in 1996 as Healthscape and has grown to 1,800 employees. But what is an
Charitable IRA Rollover Presents Opportunity in New Tax Legislation
Here we are already, the end of the year push. It seems like just yesterday the new tax legislation was passed and hardly a day went by without some prediction of the impact on the
Happy Thanksgiving
Thank you for reading my blog. Now pass the stuffing.
Giving Thanks for Retail
Thanksgiving is the lost holiday. Stuck between Halloween and Christmas, Thanksgiving just doesn’t stand a chance. It’s really just the official start to the holiday shopping s
The TV Generation Gap is Growing
If you watch the daily network news programs you will quickly notice that this is a highly targeted program. Health related ads make up nearly all the avails. The gap between young
‘But You Promised’
As kids, we were always accusing our parents of breaking promises, no matter how thinly the promise was made. It usually ended in some quickly resolved disappointment or a trip to
The New Selfie World
Today, it is not enough to put up a billboard or a sign. You must make it pic-worthy. Giving people a photo-op is a great way to engage people in meaningful and sharable ways. In L
Times, They Are a Changin’
News is changing. Where we get our news is changing. And the amount of time we spend with news is changing. Our need for news is changing: Millennials consume 30% less news than pe
