Video Continues Trending in 2019
It’s no secret that “going digital” continues to rise and won’t be going away anytime soon, especially in 2019. Though traditional forms of fundraising are far from dead, digital forms of fundraising benefit organizations in more ways than one. These include:
- Cost less in general
- Help establish and cultivate relationships
- Allow the use of videos, which leverages the cause
- Offer more simplicity overall
One of the biggest patterns already seen in 2019 is the use of digital video over social media platforms for fundraising.
The Chronicle of Philanthropy says livestreaming is the new telethon: People retain 95% of a message when they watch it in video compared to the 10% who read it in text format. DonorBox says, “Video, Video, Video,” is going to be one of the biggest trends in 2019. In addition, DonorBox statistics show marketers who use videos grow their revenue 49% faster than non-video users, and social video generates 1200% more shares than text and images combined.
Donors want to see firsthand where their money is going and how their donation is going to impact an organization. These days, many people don’t want to be handed a pamphlet with very few images and overkill of text that is going to take time to read. People want additional tools and resources to learn the impact they could possibly make. They want personalization, simplicity and to be talked with, not at.
The ultimate goal? Turn that video viewer into a donor.
