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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
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  • Our Work
  • Our Services
    • Brand Development
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    • Planning & Marketing
    • Public Relations
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    • Website Design & Development
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  • Industries
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March 2019

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One-Minute Marketer

That Little Voice You Are Hearing Is Not a Threat

That little voice you are hearing is not in your head, it is Alexa saying she is not a threat, but an opportunity for future marketing. In a recent study by Feedvisor, 43% of natio

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By Mark Mathis
March 28, 2019
One-Minute Marketer

11 Hours A Day

We spend nearly 11 hours a day with electronic media. I didn’t read this in a newspaper or a book, I read it online on an internet-connected PC. Now consider we are only awake fo

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By Mark Mathis
March 25, 2019
One-Minute Marketer

Cheers to Stella Artois Super Bowl Effort

Final numbers from the Super Bowl 2019 are flowing in. Most want to talk about the low ratings for the “most boring Super Bowl of all time.” However, advertisers are seeing a d

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By Mark Mathis
March 21, 2019
Fundraising/News

Keeping Donors Loyal

In fundraising, it is important to attract new and big donors, and it’s exciting when we do! However, relying solely on a small pool of new and big donors is […]

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By AMPERAGE
March 20, 2019
One-Minute Marketer

The New Marketing Mix Was Never So Complicated

You remember the marketing mix from your advertising classes: “The marketing mix refers to the set of actions or tactics that a company uses to promote its brand in the market.

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By Mark Mathis
March 18, 2019
One-Minute Marketer

Targeting Millennials May Mean You Are Missing Out

If you’ve hired a lot of millennials lately to market to millennials, you may be taking your eye off a large and lucrative prize. Epsilon’s latest report on generational market

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By Mark Mathis
March 14, 2019
One-Minute Marketer

I Had Lunch at a Car Dealership

Have you ever had lunch at a car dealership? I mean, pack up the family and go to the local dealer for a sandwich and soup? I now have and I’d like to say it was fantastic. Ivy B

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By Mark Mathis
March 11, 2019
One-Minute Marketer

The Newspaper of the Future

There has been some talk about the “failing” New York Times, but it is becoming the newspaper of the future. The New York Times put an electronic paywall in place in 2011, and

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By Mark Mathis
March 7, 2019
One-Minute Marketer

Don’t Forget Gen X: A Powerful Force for the Future

Have you sat in a meeting when someone says, “But what about millennials? We have to start attracting millennials.” Unfortunately, most people seem to believe that after boomer

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By Mark Mathis
March 4, 2019

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