That Little Voice You Are Hearing Is Not a Threat
That little voice you are hearing is not in your head, it is Alexa saying she is not a threat, but an opportunity for future marketing. In a recent study by Feedvisor, 43% of natio
11 Hours A Day
We spend nearly 11 hours a day with electronic media. I didn’t read this in a newspaper or a book, I read it online on an internet-connected PC. Now consider we are only awake fo
Cheers to Stella Artois Super Bowl Effort
Final numbers from the Super Bowl 2019 are flowing in. Most want to talk about the low ratings for the “most boring Super Bowl of all time.” However, advertisers are seeing a d
Keeping Donors Loyal
In fundraising, it is important to attract new and big donors, and it’s exciting when we do! However, relying solely on a small pool of new and big donors is unsustainable — it
The New Marketing Mix Was Never So Complicated
You remember the marketing mix from your advertising classes: “The marketing mix refers to the set of actions or tactics that a company uses to promote its brand in the market.
Targeting Millennials May Mean You Are Missing Out
If you’ve hired a lot of millennials lately to market to millennials, you may be taking your eye off a large and lucrative prize. Epsilon’s latest report on generational market
I Had Lunch at a Car Dealership
Have you ever had lunch at a car dealership? I mean, pack up the family and go to the local dealer for a sandwich and soup? I now have and I’d like to say it was fantastic. Ivy B
The Newspaper of the Future
There has been some talk about the “failing” New York Times, but it is becoming the newspaper of the future. The New York Times put an electronic paywall in place in 2011, and
Don’t Forget Gen X: A Powerful Force for the Future
Have you sat in a meeting when someone says, “But what about millennials? We have to start attracting millennials.” Unfortunately, most people seem to believe that after boomer
