Online and Offline Advertising of the Future
The media world is ever-changing. Yet as you budget your media, you must stay in tune with the trends. Here is a look at expectations for 2023, developed by Marketing Charts from a
Digital Costs Are Rising
The flood of money into digital advertising is having an effect. The price to advertise and achieve results is starting to climb. Digital is thought to be an inexpensive alternativ
Dr. Google and Disease Searches
We know that more than 85% of people go to Dr. Google first, before going to a physician or physician’s assistant. We all seem to be Googling our ailments. And when you Google, w
Selling Audience and Emotions
The New York Times reported record subscription rates for the first quarter with more than 4.5 million subscribers. Of that number, 3.5 million are digital subscriptions. Howev
What Kind of Marketing Friend Are You? Volume 2
Over the Fourth of July weekend, we visited a lot of restaurants. Most were fine, although many suffer from poor process or training. One experience stopped us all in our tracks wh
What Kind of Marketing Friend Are You? Volume 1
Do you like people who want to talk only about themselves and then want you to buy something they are selling? Not many do, yet that is exactly the kind of marketing friend we’ve
How Do Billboards Talk?
So how do billboards talk? They use sign language. And that language only has 8 words in it. That’s it. Simple, even in the Ukraine. There is literally no time for website URLs
