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The Myth of ‘Old’ People
Another gloomy report on quarterly retail sales from brick-and-mortar stores. So why have retailers abandoned “old people,” defined by Pew Research as age 65-plus? They have also abandoned the largest spending potential. Jakob Nielsen, NN/g, said that older Americans are underserved. In an interview with MarketWatch, Nielsen said: “Based on the number of businesses that
Mark Mathis