AMPERAGE Marketing & Fundraising

One-Minute MarketerIf You’re a Nonprofit Board Member, Should You Make a Contribution?

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If You’re a Nonprofit Board Member, Should You Make a Contribution?

In my opinion, the answer is a hard yes. That is a controversial opinion in many nonprofit circles, but I feel it should be a minimum standard of board member participation. brucemore giving challenge for board members

When I was approached to be a Brucemore trustee and serve on the board, the expectations were thoroughly outlined. I appreciated the honesty and upfront nature. Here is the friendly reminder of the annual financial commitment I made in joining this great organization.

In our fundraising campaigns, it is imperative that all board members be givers to a capital campaign. Many foundations will contribute only to organizations in which every board member is a contributor. It’s important because 100% participation shows commitment to the project and faith in the organization.

How much should you give? That personal decision should be up to each board member. Even a gift of $10 is appropriate, but my feeling is that if you are on the nonprofit board, you must be on the giving scoreboard as well.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.