Starting today, all U.S. households will begin receiving official U.S. Census Bureau mail. You may yawn at that, but this is seriously important to marketers.
Even for an agency like AMPERAGE (with marketing and fundraising), this is a critically important tool that must be accurate. Every market/marketing plan we conduct, every demographic profile and every research project depends on census data.
Yes, our communities get allocated federal dollars based on the census, but for business and nonprofit organizations, the census helps us build strategies, plan expansions, offer more targeted services and better understand customers or stakeholders. Not to mention that our entire representative democracy is based on census data — it ensures each community gets the right number of representatives in government.
April 1 is not April Fool’s Day; it is Census Day. By this date, every home will have received an invitation to participate in the 2020 census. Once the invitation arrives, you should respond for your home in one of three ways: online, by phone or by mail. Sounds too easy, but more than 20% will not fill it out. So they will need to be approached in person, which is extremely expensive.
You count so be counted. Turn in your census form today. Your local agency is depending on you.