What Will COVID-19 Tell Us About Ourselves?
We will change. COVID-19 is changing us all. I believe we all know that. After every major catastrophe from floods to hurricanes to economic meltdowns, we change as a people. That
Remember 9/11?
When you are as old as I am, you realize all life is a circle — and unfortunately, the circle seems to rotate from one crisis to another. Our agency has endured recessions includ
Digital First to Digital Only
Prior to the COVID-19 crisis, there was a phrase many were using in marketing meeting. The phrase was “digital first.” It was a reminder to make sure there was a digital compon
How Did Zoom, Zoom into Our Lives?
There are too many video conferencing apps and software platforms. It seems they have have been designed without the voice of the end user in mind: They all come with their own com
How to Look Good in a Zoom Meeting World
Video conferencing is zooming: On my home-office computer I have Skype, WebEx, Microsoft Teams, LifeSize, GoToMeeting and Zoom conferencing software depending on person with whom I
The World Is Changing and Marketers Change with the Times
Have you searched for a bidet lately? Do you even know what a bidet is? If you don’t, it is a low oval basin used for washing one’s private areas — and it saves on toilet p
Will COVID-19 Change Us Forever?
It’s hard to see the future, but it is easy to see trend emerging. And like 9-11 changed airport travel forever, COVID-19 is changing us the same way. One trend that is beginning
How About an Italian Tour Right Now?
Italy has been devastated by COVID-19. And so has the tourism business. Yet some companies are doing their best to hang on and stay relevant. My wife and I used LivItaly Tours duri
Who Is Winning the Toilet Paper Wars?
Once abundant, toilet paper is now a scarce commodity and a symbol of the COVID-19 crisis. This new, high-demand household staple has caused people to go into panic buying. Nielsen
