Increasing Your Digital Fundraising Presence in a COVID-19 World
As fundraisers, we tend to be social people. We get to know people over a cup of coffee and attend social events hosted by our volunteers and donors. COVID-19 has put a halt to tho
The Future Will Not Work the Same
I’ve been hearing a lot of people say, “When things get back to normal …” “We’ll do that in the new normal.” “I just want to get back to normal.” As I learned whe
The Most Important Marketing Thing to Remember in a COVID Crisis
This will be a very simple, blog post. The most important marketing thing to remember in a COVID crisis is your audience. By the way, all our audiences have changed. They have not
You’ll Need More Fresh Content in a COVID World
I’ve been consuming pounds and pounds of content during this crisis. And from time to time, it will appear as if some organizations haven’t added any fresh content for years on
In These Changing Times…
We’ve learned a lot of new words during these COVID-19 times. Such as COVID-19 (which stands for corona (CO) virus (VI) disease (D) started in 2019 (19). It is a novel (new) coro
There Are Stages to Every Crisis
If you search for crisis stages you will get millions of answers. Yet one thing that is consistent is that in every crisis there is an associated communication crisis. Sometimes la
If I Open Will They Come?
“If you build it, he will come.” If you’ve watched the movie Field of Dreams or you are from Iowa, you know the quote. The “he” is Shoeless Joe Jackson. And he will come
