Listen to These Podcasting Numbers
I know: When am I going to turn this blog into a podcast? After 11 years, I’m thinking the same thing. During COVID-19, podcasting has grown even though streaming also has bl
Year-End Giving
Fundraising activities for nonprofits are often busiest during the last three months of the year as organizations conduct their year-end giving campaigns. Although 2020 has been an
The Next Gen Is Coming and Do They Have a Weird Story
The Gen Zers’ lives are a mess: Graduations canceled, jobs delayed, internships withdrawn, virtual proms, parties no more. There is worry and stress impacting our next gen ag
Here Is a Video Designed for 2 People
A friend of mine works with Beyond Pink and the National Breast Cancer Coalition. Her name is Sarah, and she is 100% in when she takes on an issue, but she surprised me with a mark
Hulu and Other TV Ratings Info
TV land is busy. COVID-19 has sent people to their TVs in record numbers for linear and nonlinear views. In the U.S., usage of TVs (internet-connected, smart TVs, cable and broadca
Platform vs. Media Outlet
As I talk with many people about social media, there is an assumption that there is a huge audience waiting to be tapped. The truth is, there is no audience. A platform like GoFund
