OTT is Steadily Growing
Slowly, but steadily, OTT is taking over as a leading TV content delivery option for advertisers. OTT stands for “Over The Top,” as in over the top of the cable box, by
Sick of Politics? What Can We Learn From Political Media Buying?
You could probably tell from your own viewership and search that four billion more dollars were spent this political season than 4 years ago. These are mind-numbing numbers to thin
For Data Junkies Like Me, a Lot Happens in a Minute
What happens during COVID-19 in a minute? For many of us, after more than 200 days since a national pandemic was declared, it’s staring at a wall at home hoping for some huma
How Much Should You Spend on Digital Video?
We all know that video is growing rapidly as a way to reach, educate and influence target audiences and stakeholders. How much should you invest in your digital video? The quick an
Is It Time to Influence the Influencers?
We all want quick-fix solutions, but the simple truth is that it is impossible to lose significant weight, get substantially healthier or get in shape with a one-time easy button.
What Are You Streaming?
I love binge-watching shows. I was hooked, like a drug, with “Breaking Bad,” “The Wire” and “Game of Thrones.” Now, my favorites are “Bosc
Digital Advertising: ‘Tis the Season for Hyper Scrutiny of Ads
The pandemic, politics, social unrest, natural disasters — this has been a crazy year. We are spending more time than ever online, using computers, mobile devices and TVs. In res
Mistakes Happen
Yes, in the communications business, mistakes happen: typos, inadvertent images attached, wrong files sent to printers, posts sent prematurely. It goes on and on. This email surpri
