You Could Get Advertisers for Your Podcast
We’ve advocated that podcasts are a great vehicle to get timely and interesting content out to your stakeholders. But what if your podcast could pay for itself? Now that is smart marketing.
Marketers are looking for nontraditional ways to advertise. But just imagine this: You’re a hospital producing a regular podcast and building an audience. That audience could have value to other organizations. Or, even better, it could be used as an incentive for your foundation to raise funds and recognize donors–instead of a logo on a t-shirt, you could provide people with a public radio-styled mention at the beginning or end of your podcast.
Linking your podcast website mention to the organization you are recognizing (and having them link back) would also build structure data which is critical to search engine optimization.
It’s a new world. You are building your on content media. Podcasting and using it for other marketing is just one way for your to build your content library and distribution channels.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
